One of my side projects has generated some interest, and I want to build a landing page/site to start off my sales pipeline. Initially I'm thinking just an email signup, then I can send out more information and work with customers individually to bring them onboard. Its targeted towards enterprise, so its actually feasible to have more of a manual onboarding process.
My question is this: what resources do you use when creating such a landing page? And what crucial content do I need to put on it (clear descriptive text and the email signup being obvious)? Tutorials, example sites, and the like are all good.
We see a lot of great launches here on HN and I've picked up some tips from them, but haven't seen as much in terms of references about this.
That will make understanding this easier: http://www.quicksprout.com/2013/10/17/the-anatomy-of-a-high-...
Then read this: http://conversionxl.com/landing-page-optimization/
Then read: http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/ and http://blog.kissmetrics.com/want-conversions/
Inspiration: http://blog.hubspot.com/marketing/landing-page-examples-list and http://land-book.com/
Once you actually create the landing page: http://unbounce.com/landing-pages/checklist/