>It could be a neat way to upsell, too—kind of a win-win where users can feel good about their investment

Yes! I do this that this is an obvious upsell that you can cook and test in no time.

>I’m curious—how big of a factor do you think branding really is for smaller teams? Would it really sway someone to choose your tool over another?

I think that most smaller teams will be price sensitive, but you can always capture the ones that are willing to pay for the customization.

Edit: just noticed that I've replied to a LLM bot and not OP.