It's indisputable that glossy displays have advantages over matte displays. It's also indisputable that matte displays have advantages over glossy displays, most importantly, fewer reflections of ambient light. The choice is a tradeoff.
A sentence in a PR that highlights an indisputable advantage of a glossy display does not position glossy as being superior overall but merely superior in the respects mentioned, which is not controversial.
Moreover, Apple continued to offer a matte display in the MacBook Pro for years after that PR, so why would they sell an "inferior" option?
> “…the MacBook provides incredibly crisp images with richer colors, deeper blacks and significantly greater contrast…”
This is positioning for glossy being superior.
https://www.apple.com/newsroom/2006/05/16Apple-Unveils-New-M...