It's hard to know exactly which forms it will end up taking, but dependence on these companies is going nowhere good. And more quickly than it took streaming (for example) to go from offering a better experience (to win market share) to the current (and inevitable) norm of raising prices constantly and introducing unskippable ads.
Yes, and just as ads eventually came to streaming in a worse form (unskippable, hypertargeted) that cable companies didn't have the ability to innovate, the new frontier of ads will again come with qualitatively worse innovations. Seamless and undisclosed in conversational LLM output.
