This was a major barrier for me. I had to replace an existing natural, tanked gas water heater. Ultimately I just bought a $750 replacement because I could easily swap it out myself. Installing a heat pump would have involved an electrician to install a new circuit, and possibly other changes. While there were some 120v models available locally, they all had pretty bad reviews. So I would have paid a couple thousand dollars more. Maybe I could break even over 10 years paying less for gas but that seemed like a poor use of funds.