Except it kinda was stellar? When the test pad blew up I was absolutely sure we won't be seeing a V3 this year, but they recovered amazingly, with the last V2 test checking pretty much every goal they set for it.
But only if you are looking at the revised goals, if you look back at the original goals, things look different. It was supposed to fly around the moon with people on board two years ago.
If you want to look long term, well, they're still stellar :) Considering everything they're achieving, and how they're so much better than everybody else in the field.
It's a failure only if you look at a rather small time range and criteria. Which I don't think was a surprise for anybody - Elon is famous for going for moon shots and failing, but still delivering better than anybody else.