I understand the argument now thank you. And I guess that makes sense for people stuck in that positioning, they would have to be marketed to with guarantees to change their mind.
Or, what I suspect but have nothing but anecdotal data - the “25k replacement” positioned group is not that big, or not big enough for manufacturers to care. I’ve certainly never heard that as a fear or even mentioned from anyone I know. Manufacturers can probably just ignore these folk, sell to the rest of the market, and over time they’ll change their mind “for free” anyway as more mass market evidence comes in of it not being a real problem. Or not, and they never sell to those particular folk, but oh well, it’s still not worth it, it’s incredibly expensive to change a skeptics mind. These companies aren’t idiots, they do all kind of market positioning research. The fact that there’s no product/guarentee for your particular concern probably means it isn’t worth it to them. They’ll never get your $ but they don’t care.
I do idly wonder if there’s a market here for a specific insurance product for ev batteries, and then those that have the fear can buy it.
Same issue with people who fear moving to Florida due to hurricanes or California due to earthquakes. There's nothing anyone can do about that. No amount of marketing can fix fear in these cases.
In the case of EV's, the first company that comes out with a no-brainer battery replacement guarantee wins. In the case of Tesla, I think the number would have to be no more than $5K. If they got behind their packs with a $5K guaranteed replacement, the market would instantly turn and resale values would increase. The math is super simple:
What I am willing to pay <= Perceived value - Estimated repair costs
On an EV, the battery is the greatest potential repair item. If they apply a guaranteed upper bound to that, they change the market.
Or, what I suspect but have nothing but anecdotal data - the “25k replacement” positioned group is not that big, or not big enough for manufacturers to care. I’ve certainly never heard that as a fear or even mentioned from anyone I know. Manufacturers can probably just ignore these folk, sell to the rest of the market, and over time they’ll change their mind “for free” anyway as more mass market evidence comes in of it not being a real problem. Or not, and they never sell to those particular folk, but oh well, it’s still not worth it, it’s incredibly expensive to change a skeptics mind. These companies aren’t idiots, they do all kind of market positioning research. The fact that there’s no product/guarentee for your particular concern probably means it isn’t worth it to them. They’ll never get your $ but they don’t care.
I do idly wonder if there’s a market here for a specific insurance product for ev batteries, and then those that have the fear can buy it.