Well yes but seems business has decided truth is worth less than money. Or now that i think of it, everything is worth less than money. Even, money is the only thing worth anything. They don't care about people, pride, products, or truth.
I think the way it goes is more "What is true? It's that if I bury this truth, I will have more money."
Interestingly, I think money is increasingly its own falsehood now. A lot of rich people are finding that they pay a lot to get what's basically a scam, like Sam Altman's swimming pool that leaked and ruined the rest of the house [1]. There's a reason that Billionaire's Bunker [2] is entering the cultural zeitgeist despite fairly terrible plotting, dialogue, and acting.