I don't find it hard to believe at all. Here's an incredibly unscientific way of looking at it:
I'm 27. Among me and a hastily-assembled list of 14 of my male friends, 7 of us definitely have at least one sports betting account, 4 definitely don't, and I'm not sure about the other 4. I'd bet (heh) at least one of them has an account.
It might be more informative to see how many men actually use their sports betting accounts. Technically I have an account, but I haven't used it in over 2 years. Won a bet that the Heat would beat the Celtics in the conference finals, realized I was now net-positive by several hundred dollars, cashed out, and uninstalled the app. Never looked back.
>It might be more informative to see how many men actually use their sports betting accounts.
A sibling poster posted a link to Siena survey that has related betting statistics. For males the percentage that "have accounts" vs those who "had accounts" is 30% and 6% respectively. You see similar ratios in the age breakdowns. Therefore it's safe to say that around 40% of males below 50 "have" betting accounts.
It would be difficult to loosely follow any major league sport and not know it was legal, regardless of age. The ads have been everywhere. These companies have user acquisition costs well over $100.
If you didn't know it was legal, you're probably well outside the target audience.
I'm 27. Among me and a hastily-assembled list of 14 of my male friends, 7 of us definitely have at least one sports betting account, 4 definitely don't, and I'm not sure about the other 4. I'd bet (heh) at least one of them has an account.
It might be more informative to see how many men actually use their sports betting accounts. Technically I have an account, but I haven't used it in over 2 years. Won a bet that the Heat would beat the Celtics in the conference finals, realized I was now net-positive by several hundred dollars, cashed out, and uninstalled the app. Never looked back.