>The one thing they've consistently nailed has been tip-of-my-tongue style "reverse search" where I can describe a concept in sufficient detail that they can tell me the search term to look it up with.
This is basically the only thing I use it for. It's great at it, especially given that Google is so terrible these days that a search describing what you're trying to recall gets nothing. Especially if it involves a phrase heavily associated with other things.
For example "What episode of <X show> did <Y thing> happen?" In the past, Google would usually pull it up (often from reddit discussion), but now it just shows me tons of generic results about the show.
This is basically the only thing I use it for. It's great at it, especially given that Google is so terrible these days that a search describing what you're trying to recall gets nothing. Especially if it involves a phrase heavily associated with other things.
For example "What episode of <X show> did <Y thing> happen?" In the past, Google would usually pull it up (often from reddit discussion), but now it just shows me tons of generic results about the show.