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> It's absolutely not polished, the camera shakes, I don't know if they even rehearsed it or made multiple takes. And they seem to be conscious enough to have publicly asked for video producers to contact them to make better videos.

One of the things that is clear from watching that video (which is great by the way), is that they tell this story day in day out. They know their story, and they know their audience wants to see the detail they're sharing. Posting the M1 Macbook reveal [0] isn't going to turn the head of someone who wants replacable RAM in their laptop, but having someone take it apart on their desk is.

[0] https://www.youtube.com/watch?v=q_K2YUe1PN4



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