The bit I found confusing is that I don't immediately understand what's more performant in various scenarios, M4 Max or M3 Ultra. The former has higher architecture version but lower amount of compute, the latter is previous arch but more compute.
Different tiers within the same generation are much easier to compare than across gens. Apple could benchmark them all and name them accordingly, but even that's misleading because it can be workload-dependent.
Fair, but it's not like other CPU/GPU manufacturer naming schemes give you that either. At least Apple's scheme clearly tells you e.g. "previous arch but more compute".
