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Substack is a tool that the indie web uses :)

If Nike has a Substack that is not the indie web.

If I use Substack that is.

Don't get hung up on tools, focus on who is using it to speak and create.



Ever heard of ‘the medium is the message’?


For sure, but they didn't mean people arguing to the death over if writing with a pencil or pen is better :)

Don't get so focused on tools, focus on the message.




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