This seems extremely idealistic. How many companies even know what the goal of the company is? Very few employees know this as many companies don’t know it either. Furthermore, there are many times when forgetting about the overarching goal and focusing on the goal that is right in front of you is the right decision. In fact, a strategy that many companies use to avoid this is to split the company up into smaller start up operations that are designed to specifically ignore the overarching goals of the company so that they can on their own perform at the best within their channel.