If you read the content of the PDF instead of focusing on the problematic wording of the section title, you'll see that he doesn't mean it in a personal boundary context, but in a problem solving / sales context. Most people's default answer to ideas that are totally new to them is "no" and accepting that first no on its face means you don't get to achieve your goal.

It's there, on page 19.

I think this document predates the current scandal - the page 19 reference is to https://www.nytimes.com/2024/08/02/style/mrbeast-beast-games... where the more recent scandal is https://www.nbcnews.com/news/amp/rcna164777

(Sorry, my mistake: the page 19 bit is indeed “no does not mean no” which is unfortunate wording given a current scandal! The scandal I referred to is the one about leaving contestants in the sun for three+ hours)

I wonder why it wasn't mentioned in the article.