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> selling to developers is really hard.

Yes, software wise, we either take open source stuff or write our own stuff.

There are just very little in between that can be monetized.. unless it bundles with hardware like ChatGPT.



Cynical take: Selling software to developers is hard partly because the customer is more likely to notice when the product functionality (as opposed to marketing) doesn't really do what they need.


From my experience: that is not the problem selling to developers




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