In this application, it would probably look like a transparent liquid crystal display on top of the phone. Usually LCDs are modulating the polarity of light, and you have polarizing filters before and after so that the modulation of polarity results in modulation of intensity; but I've read about other ways to arrange the LCD such that you modulate the phase of the light passing through instead, that's what you need for holography (although I thought you needed a coherent light source)
Here's a commercially available SLM based on reflective Liquid Crystal on Silicon (similar to what you might find in an LCD projector), that actually has listed prices:
https://www.thorlabs.com/newgrouppage9.cfm?objectgroup_id=10... No endorsement, just an early search result.