You make a good point and I don't get why you are being downvoted.
> Reuters reported earlier this month the deal would be blocked by European Commission antitrust regulators and that its main concerns were that Amazon could thwart iRobot rivals on its online marketplace, especially in France, Germany, Italy, and Spain. Amazon could have delisted rival robot vacuum cleaners, reduce visibility of rivals or raised costs of iRobot's rivals to advertise and sell their robot vacuum cleaners on Amazon's marketplace, Vestager added. - https://www.reuters.com/markets/deals/amazon-irobot-abandon-...
The same can be said about this deal too. And ofcourse, since Vizio is a data harvester and broker, there's the additional privacy angle involved.