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This is like a console maker buying a game studio (think Microsoft buying Blizzard). There really are no "good for customers" synergies here.


A 'broader market' may well mean it's no longer $20,000 per seat.


They really should just shift to a usage-based model billed hourly...


With the way Altium is used I feel like hourly billing would be an insane disaster. (So it's probably coming in 24.1....) There's so much time spent fighting the tool and even recovering from its crashes that there would need to be a refund system!


This is off-topic but I disagree with this comparison. Microsoft Game Studios has consistently been a great producer of video games going all the way back to when they first started. Blizzard has been destroyed from inside with Activision and their leadership left as a result of that to open up new studios. I’m optimistic about a return to form under Microsoft, but I am also aware we can’t step into the same river twice and it’s not the golden age of blizzard games anymore.




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