Anecdotal but I know lots of creatives (and by creatives I also include some devs) who've stopped publishing anything publicly because of various AI companies just stealing everything they can get their hands on.
They don't mind sharing their work for free to individuals or hell, to a large group of individuals and even companies, but AIs really take it to a whole different level in their eyes.
Whether this is a trend that will accelerate or even make a dent in the grand scheme of things, who knows, but at least in my circle of friends a lot of people are against AI companies (which is basically == M$) being able to get away with their shenanigans.
People produce countless volumes of unpaid works of art and fiction purely for the joy of doing so; that's not going to change in future.