A lot of the enshittification is a result of the drop in organic content from friends and needing to maintain engagement numbers. It’s a vicious cycle, possibly a death spiral.
I don’t think enshittification entirely explains it.
At least for me, social is exhausting because rage bait drives engagement and I’m tired of being angry all the time. It’s 1984 and the Two Minutes Hate. Instagram was a lot more fun when it was just food and travel. Even without algorithmic feeds, the introduction of revenue sharing and sponsorships means that creators would eventually make the same hateful content to increase clicks and revenue.
Unless of course, you consider revenue sharing enshittification.
For me IG is still dogs and landscapes, so I'm wondering if perhaps its recommendation algorithm has an inner death spiral where it randomly showed you something that made you angry, then interpreted your reaction as "jinushaun engages more with this than that" and stopped showing you good stuff forever after?
I'd define enshittification as anything that makes the platform worse long-term in order to bring in short-term profit. Revenue sharing might do that in some cases while being beneficial in others.
