Another very successful way to go about building a language is Imba.
Build a successful product with new lang https://scrimba.com, make sure the product's very hard to Jeff and take VC money.
Now you can work on the language as you please, and they can't Jeff you since nobody else can build something similar (not in a reasonable amount of time anyway)
P.S: taking VC money is optional. Scrimba is profitable so it wasn't necessary.
Your product is a bootcamp with a Javascript abstraction and you think Amazon can't replicate that?
How do you sell people on enrolling for a course that uses a language that isn't used by any other company, which makes it pretty useless outside of possibly teaching some high level concepts?
In the talk it’s short for getting Jeff Bezos’d, i.e., someone with deep pockets easily replicating what you’ve built on top of their own infrastructure (often cheaper for them because of that infrastructure) after you showed there was a market for it.
Build a successful product with new lang https://scrimba.com, make sure the product's very hard to Jeff and take VC money.
Now you can work on the language as you please, and they can't Jeff you since nobody else can build something similar (not in a reasonable amount of time anyway)
P.S: taking VC money is optional. Scrimba is profitable so it wasn't necessary.