> most 'basic' toothpastes for 100ml for £1, which I don't think is much of a rise on what it's been for the last few years (I think I used to get 125ml for that price).
Going from 125mL to 100mL for the same price => 20% price inflation.
The proportion of my local supermarket given over to toothpaste is mind blowing. It's like the beginnings of some sort of Brontitallian Shoe Event Horizon.
For what is essentially just a mild abrasive plus fluoride, the baffling array of variations on a theme on display, mostly from the same few fmcg conglomerates anyway, is just ridiculous.
It’s probably a strategy. They overwhelm you with choice. So you end up with some simple heuristic like more expensive is better. Get something middle of the pack and you are still overpaying 200%.
Yes, which would seem around in line with inflation. I was replying to a comment talking about seeing toothpaste for £5, which gives the impression that perhaps the price of toothpaste has rocketed past that of inflation, which doesn’t appear to be the case.
Going from 125mL to 100mL for the same price => 20% price inflation.