The author of this article is also aggrandizing his story, not just Montañez
What percent of readers will get past the first 60+ paragraphs to learn that Montañez did come up with one Flamin' Hot product, even if it was much later than he claims?
>“After testing recipes and outlining a marketing strategy, Montañez burst forth with a kernel of an idea: Flamin’ Hot Popcorn, which will soon make its debut.” An industry news wire announced that Flamin’ Hot Popcorn did in fact hit shelves in March 1994, as an extension of the Flamin’ Hot line that Greenfeld and her colleagues had rolled out four years earlier.
Hard disagree; he's made claims for years about pitching the original Flamin' Hot Cheetos line. He didn't. I don't care that he extended the line to popcorn. It makes no difference to the consistent lie being told about his story, which is that he pitched Flamin' Hot Cheetos
That's not a "kernel of truth", it's a gross mischaracterization. There is a huge difference between inventing an entire new product category that is massively successful and taking an already successful category and adding a single offshoot to it.
What percent of readers will get past the first 60+ paragraphs to learn that Montañez did come up with one Flamin' Hot product, even if it was much later than he claims?
>“After testing recipes and outlining a marketing strategy, Montañez burst forth with a kernel of an idea: Flamin’ Hot Popcorn, which will soon make its debut.” An industry news wire announced that Flamin’ Hot Popcorn did in fact hit shelves in March 1994, as an extension of the Flamin’ Hot line that Greenfeld and her colleagues had rolled out four years earlier.