> looking at the companies who buy Google AdWords on their own brand - if someone's searching for your brand on Google your website will already be the top result - a click on the ad is not a true "conversion" in this case and is just wasted money
Could be a true conversion given that all competitors are paying adwords on your brand name search also. If you don't have them you will probably appear after a long list of competitors with really personalized clickbait titles prompting your customers to compare you with them
It's incredibly sad that it's even possible to bid for the top spot above a competitors trademark. The worst blow to the health of the web was likely google's merger with doubleclick.net.
Google has devolved into a shitty search engine even ignoring the advertising. Someone please build a search engine comparable to google in the mid-2000s. No duckduckgo isn't it.
Not the original commenter, but before Google fully pivoted to their present focus on monetizing search, the results were often strikingly useful, even for obscure searches. DuckDuckGo can’t (yet) replicate this now-lost magic.
Could be a true conversion given that all competitors are paying adwords on your brand name search also. If you don't have them you will probably appear after a long list of competitors with really personalized clickbait titles prompting your customers to compare you with them