My point is nobody is being deceived and Apple clearly isn't trying to be deceptive. "Edge to edge" as a term has been used to describe many things, and never the mythical 0.00mm bezel that only a pedant would assume.
How is calling a 9mm bezel "edge to edge" not being deceptive? It's not even a small bezel by monitor standards much less mobile ones. This isn't at all about a mythical 0.00mm bezel (which isn't actually mythical - those devices do exist), it's about not being in the same ballpark as what is commonly referred to as "edge to edge" or "all screen", which is in the ~4mm or less range range.
How can you possibly look at what Apple is claiming and then look at the pictures and say the words aren't deceptive?
It's not deceptive because they show you the picture first. They have the most beautiful high resolution product photography that leaves any potential buyer in no doubt about the bezel proportions. There is absolutely no opportunity for deception to occur, unless the buyer is a complete fucking idiot who thinks the real thing is going to be better than the photographs because they also read a few words of marketing hyperbole.
