This brings to mind Einstein's paper on meanders in rivers, in which he builds a solution from the behavior of tea leaves swirling in a teacup.
I don't think we should discard the value of the work based solely on the quotidian nature of the examples. (That said, I don't know enough about fluid dynamics to judge whether there's something novel going on in the paper, or if it's just people being clever.)
Eh, a physicist friend of mine working on his PhD noticed something interesting in his tea during a tea break with his labmates and they went and researched it. Had the result turned out more interesting they might have published, and maybe being nominated for an Ignobel. It's not about gunning for, it's about curious people researching whatever they happen to touch, which is usually a cup of hot beverage.
