This latest keynote was pretty much completely spoiled due to a leak which came internally from Apple (URLs to golden master iphone firmware). I was really surprised that happened. I follow Macrumors pretty closely so I'm used to seeing a lot of hardware leaks over the years from manufacturing partners, but this fall's leaks were kind of insane.
Maybe they leaked on purpose to control expectations leading into the event. If there hadn't been any leaks, would you have been underwhelmed by the design of the iPhone 8? and/or confused by the introduction of another phone as a 'one more thing' device?
Idk, with all the energy and secrecy they put into these events, why would they spoil it? I think they know the magic of the event is not knowing that "one more thing." Sure, with apple's leaky supply chain we can expect hardware details to come out, but full software release with art assets and animations fans used to mock up the FaceID setup process a few days before the event? I can't imagine Apple wanting that stuff in the wild.
There's been speculation (which makes a lot of sense to me) that they've always done it this way, and even though it may not be a good idea it was just "the process".
Now that it's a bit in them so bad they'll probably change the way they do it, which I'm guessing they haven't thought about in a long time.
