Actually, the photos are taken from a plane.

http://twitter.com/#!/NearMap/status/26841599145156610

Well I was fooled. It's hard to tell these days.

Thanks for the reply. I wasn't really asking for a niche so I could set up the magazine; I just thought it would make for an interesting discussion.

But I can see now that it probably looks like I'm just asking people to provide me with potential business ideas.

The New Yorker had a fascinating article about elevator design a while back:

http://www.newyorker.com/reporting/2008/04/21/080421fa_fact_...

In case you haven't seen it, David Greiner from Campaign Monitor wrote a fantastic, in-depth blog post about his team's success (or otherwise) with FusionAds, the Deck and others:

http://www.campaignmonitor.com/blog/post/2779/promoting-with...