If your goal is publishing something, I think it's great to keep an audience in mind. But if you're struggling to get a writing habit going, forget about all that stuff and just write. Thinking about all that stuff is why it's so hard to get started! It's the root of writer's block. I talk about that a bunch in the guide.

That’s usually the same advice I give to people when they ask the question in the context of personal blogs: just write. About whatever. Anything you find interesting to you is a worthy subject.

Yep — I wrote a bit about under "How to always have something to write about": https://writinghabit.com/#avoid-writers-block

I'm trying not to think about the end goal too much and just train the writing muscle instead. Then when you have something you actually want to write, the writing is so much easier.

Once I figured out that the key to building my writing habit was to separate the process of writing from the outcome of publishing, I realized I could do this.