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It's interesting how these companies seem to optimize for retention by making it hard to unsubscribe but that's probably not optimal for acquiring customers.

I would probably subscribe to the nytimes but I've been discouraged by the stories of how hard it is to cancel.



If you change your address to a California address you can enable click to cancel online for NYT.


Which tells you how much any statement about caring for their customers is an outright lie. If they'll happily inconvenience you because the law doesn't specifically say they shouldn't, then they aren't being a good company but just a minimally compliant one.




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