There's a lot of methodologies out there you can look at, but in our experience - pricing is an art. How you price is unique to every company, and it's interconnected with product, marketing and positioning. Lesson #1: don't think about pricing in a silo.
Beyond that, there's all sorts of ways of thinking about it. Get in touch if you want to run through some of them for 30 mins (gratis).
There's a lot of methodologies out there you can look at, but in our experience - pricing is an art. How you price is unique to every company, and it's interconnected with product, marketing and positioning. Lesson #1: don't think about pricing in a silo.
Beyond that, there's all sorts of ways of thinking about it. Get in touch if you want to run through some of them for 30 mins (gratis).
https://fantasticmrwolf.com
Good luck!
David