Most service providers (esp. w/ repeating customers/ recurring revenue) will under price.
Key assumption: competition is thin/weak/lazy/etc.
Aggressive pricing is part of doing business. The "value" of a given service is EXTREMELY hard to pin down to a specific #. Thus, aggressively-high pricing is the best way to go.
If the feedback from (potential) customers consistently returns to price, then lower prices.
Otherwise, consistently provide a great service at a medium-high price until your competitors start grabbing your market share.
Most service providers (esp. w/ repeating customers/ recurring revenue) will under price.
Key assumption: competition is thin/weak/lazy/etc.
Aggressive pricing is part of doing business. The "value" of a given service is EXTREMELY hard to pin down to a specific #. Thus, aggressively-high pricing is the best way to go.
If the feedback from (potential) customers consistently returns to price, then lower prices.
Otherwise, consistently provide a great service at a medium-high price until your competitors start grabbing your market share.