I hope it isn't. I like B & N book stores so much, I would consider paying a monthly fee just to browse, and hang out.
Every time I go there, I wonder how they keep the lights on.
I leave and look back thinking, "Will this be my last visit?"
I dont know what they can do in order to stay in business. I don't buy books there. I have a weird taste in books, and they just aren't at B & N. I mainly buy old books at used book stores. I do buy magazines there though, and food and coffee.
If by some miracle, I was made CEO. I would try a few things.
I would get rid of Starbucks. All the food and coffee would be in-house. I would basically copy what Starbucks does, but add more food items. I would also expand the eating area. I think Starbucks does a great job, but I'd rather all my money going to B & N. It probally wouldn't be feasible--I imagine Starbucks has some great leases, and agreements?
I would add more seating to the store. No sofas, but more wood seats, and benches.
I would have all security in plain clothes.
They would all be open until 11 p.m., except Sunday.
Their employees are great. I would leave them alone.
I would add a used, and rare book room to each store.
I know I'm rambling, about a business, I know nothing about. I just don't want them to close.
The Barnes and Noble cafes aren't actually Starbucks; they serve Starbucks products (probably for historical reasons) but they have products Starbucks doesn't have, and they don't accept Starbucks gift cards.